Blog Archives

The Brand Message

Communication in Design: the KISS Principle still applies.  KISS is an acronym for “Keep it simple, stupid” a design principle noted by the U.S. Navy in 1960 which states that most systems work best if they are kept simple rather than made complicated. Design

Posted in Consistency, Continuity, Good Design

The 101 of Brand Positioning

Let’s start by defining the word” position” as it pertains to brand building. Positioning is the precursor to building the brand and starts with research. The designer will research the client’s market to find out who and what is out there. This is

Posted in Brand Positioning, Brand Strategy, Branding, Consistency, Continuity, Good Design, Positioning, Uncategorized