STRATEGY IN DESIGN
Design Strategy looks at your business objectively then aligns the design direction to your business vision. The basic idea behind design strategy is that every element of design is targeted. Strategy provides clarity with what to do as your business grows – defining steps along the way to know what to do and when to do it.
A strategy plan incorporates your business vision for your business This vision is then distilled into a logo, the polestar from which all your marketing decisions flow. The logo is the compass from which all design decisions are made,and sets the tone for all print and web media. All steps lead to building your online brand presence so the business is clearly recognized and differentiated in your market. With consistency and continuity throughout all your media channels.
Once the strategy is understood and the objectives and goals are clearly defined, a marketing plan seamlessly follows. This plan provides a roadmap to develop and grow your business which aligns with the company’s long term business vision.