Blog Archives

The Brand Message

Communication in Design: the KISS Principle still applies.  KISS is an acronym for “Keep it simple, stupid” a design principle noted by the U.S. Navy in 1960 which states that most systems work best if they are kept simple rather than made complicated. Design

Posted in Consistency, Continuity, Good Design

Best Content Writing Practices for your Site

Online visitors to your site are impatient and insist on instant gratification. It needs to meet their expectations within 3 – 5 seconds or they move on. Design is key to instantly communicating your value. Who you are, what you do

Posted in Content Writing, outside the box design, outside-the-box thinking, Uncategorized

The 101 of Brand Positioning

Let’s start by defining the word” position” as it pertains to brand building. Positioning is the precursor to building the brand and starts with research. The designer will research the client’s market to find out who and what is out there. This is

Posted in Brand Positioning, Brand Strategy, Branding, Consistency, Continuity, Good Design, Positioning, Uncategorized

The Making of a Brand Statement

In this post we’ll talk about getting to the heart of your business by looking at the intrinsic essentials of your brand, which go well beyond the design of a good logo. Let’s start with asking: What aspirations and motivations are

Posted in Brand Positioning, Brand Strategy, Branding, Positioning

Building the Bones of Your Brand

The logo is the  cog in the wheel of your business from which all print + web media pivot. It’s the visual voice of the company brand. Does it speak well of you?

Posted in Brand Positioning, Brand Strategy, Branding, Logo Design, Positioning