Create a Distinction Statement. A distinction statement comprises of your name, tagline, the description of the business, your offer, and the features and benefits. This might include using words such as best, first, only, most-recommended, or highest ranking. Include how your business solves key pain points for your customer as well as how your customer will feel with your offer – the emotional outcome: secure, successful, self-confident, indulged, etc.
Match your position to your brand’s experience.
Brand strategy begins by looking at your market and doing a competitor’s analysis. To get clear about who’s in your market and where you fit. A good competitor knows their market and will vie for position to be the friendliest, the highest quality, the lowest prices, or to excel in a given attribute. To prevail in that niche. Competitor analysis involves understanding the brand behind your competitors, the type of customer/client that buy from this company, and why. The high-positioning companies build trust and credibility in their offer. Their brand message is clear and consistent with continuity in their choice of font, colour, and graphics. To stake a claim to your brand’s point of difference and position, ensure every encounter delivers on the brand promise. If your focus is economy, create a warehouse experience. If it’s exclusivity, excel at individualized services and second-to-none responsiveness to the customer’s needs.
Outside-the-Box Graphics are brand ambassadors for our clients. We build brand guides so the message in the market is clear and consistent across all platforms for both print and web media. Knowing your place in your market and sharing it with continuity goes a long way to strengthening the business foundation and building trust and credibility in your market. Give us a call to find out what we can do to build and expand the brand position in your business.
Laurie Kingdon, Creative Director