Let's start by defining the word" position" as it pertains to brand building. Positioning is the precursor to building the brand and starts with research. The designer will research the client's market to find out who and what is out there. This is…
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The Making of a Brand Statement
In this post we’ll talk about getting to the heart of your business by looking at the intrinsic essentials of your brand, which go well beyond the design of a good logo. Let's start with asking: What aspirations and motivations are…
Building the Bones of Your Brand
The logo is the cog in the wheel of your business from which all print + web media pivot. It’s the visual voice of the company brand. Does it speak well of you?