Some of our work
Project: IQ Balance Hot Sauces

This project started with the design of 6 labels then expanded to 8. Each illustration was sketched using pastel as a way to keep it fresh. The designer then designed the logo, the flames behind the illustration and the yellow border.

Project Closeup

A close up example of the Hot Mustard label.

Project Closeup

This label is one of the client’s best sellers.


DATE: 2016 – 17

+ Branding/Identity
+ Label Design
+ Logo Design
+ Hand Illustration

The Challenge

The client wanted a series of label designs for his array of hot sauces. He was selling his product at Farmer’s Markets but wanted to expand his market into the retail sector.

The Solution

The design team conducted research with a visit to the local stores to find out about the key players in this market so as to design a label that was clearly differentiated.

We decided on a design that was fresh, using hand-lettered fonts and custom illustration. We started by designing a logo that stands out well against the fiery illustration. From there, the illustrator made a series of sketches that were stylistically consistent. We chose a color palette that ensured each sauce was differentiated but complimentary.

We set out to get the attention we were looking for in the retail market. Not only did we achieve this, we ended up being accepted by Whole Foods Inc. where our products can be found.
Iqbal Ishanti, CEO