IQ BALANCE GOURMET
+ Label Design
+ Logo Design
+ Hand Illustration
The client Iqbal Ishani wanted a series of label designs for his array of hot sauces which were passed down from his mother in Arusha, Africa. He was selling his product at Farmer’s Markets but wanted to expand his market into the retail sector.
The design team conducted research with a visit to the local stores to find out about the key players in this market so as to design a label that was clearly differentiated.
We decided on a design that was fresh, using hand-lettered fonts and custom illustration. We started by designing a logo that stands out well against the fiery illustration. From there, the illustrator made a series of sketches that were stylistically consistent. We chose a color palette that ensured each sauce was differentiated but complimentary.