Infographics provide visual appeal to your brand and instantly attract the attention of your market because they appeal to our desire to learn facts. And as it pertains to your field and area of expertise, they go a long way to enhancing your credibility and places you as an industry expert.
With it’s visual impact and propensity for providing factual information, infographics are a great tool for sharing and connecting with your market which may compel the viewer to then share with their tribe. Which is why it’s vital to add your name/website to the design as you never know how far it will travel.
Four Key Points to Designing an Infographic:
1. Be Clear About the Intention.
Simplify the message to one or two ideas. Clarify the message with visuals then elaborate with titles and short sentences. Use your brand colour theme to drive the point home.
2. Tell the Story.
Once the research is collected, the designer distills the data into a visual story by means of words, graphs, charts and visual images. The information is grouped into sections, then designed in a vector graphic. Words and visual aids are further developed and refined.
3. Align the Story to the Brand.
Through discussion between the client and the designer, the message is aligned to the brand. Colour and font choice help define the visual impact and tone of the message.
4. Spread the Message.
Get the Message Out: the finished infographic should be communicated on the website and on social media channels. These can be back links to your social media channels that work to increase exposure through sharing your message as well as builds your brand presence. They are also highly effective as print ads through posters.
