Multi-Purpose WordPress Theme
Your Name *
Email Address *
Full Company Name (with tagline, if applicable)
Have you secured your domain name? *
If yes, what is your domain name?
Do you need a tagline? This is a simple statement that is the distillation of the core business message.
Yes, I will need help defining a taglineNo, I don't need a taglineNo - I have a tagline and will provide itOther:
Do you have a logo?
Yes. I will provide the logo in a large size or vector graphicNo. I will need a logo to position my business in the marketNo - I will simply use a wordmark (font) for now
Have you secured a company to host your site?
If yes, what is the name of the company?
Outside-the-Box Graphics uses a Canadian web hosting company to manage websites. Is there another company you use or have in mind to host your site?
Yes - SquareSpaceYes - WixYes - WebnamesNo - I will leave that up to your area of expertiseI need to know different web hosting companies in order to make a decisionOther:
What is the main purpose of the website?
To sell a service and/or products(E-commerce)To stand out in the marketTo have a link to position my business on my social media channelsTo be on Page One on GoogleAll of the AboveOther:
How many pages do you think you need?
Just a Landing Page for now - a simple one page site that provides contact informationHomepageAbout PageContact Us PageTestimonialsBlogpost Page (good to build SEO and help you reach out and gain recognition and reputation to social media)Services Page:Product Page:
If you need a Services Page, how many pages do you think you need?
If you need a Product Page, how many products do you sell?
YOUR VALUES: principles or standards of behaviour; what is important in life.
Cutting edgeQuality - clients will pay a higher pricePrice: low cost compared to competitorsMarket + industry recognition: awards, etcIntegrity: ethical standards - a willingness to stand behind their workDominant market position: industry leaderPromote Environment Protection AwarenessContribution to CommunityUniqueness
What is your WHY? Why should people buy from you over your competition?
What makes you different in your market?
ExpertiseCutting EdgeMy WHY - the incident, experience or story that led me to start the businessMy Where - locationMy Who - referrals - building team alliancesMy Idea is uniquePrice: my market is the budget-consciousFamily-run Business
What is your company's greatest asset? Or one unique thing?
ie: What sets you apart?
What benefits or promise do you offer to those you serve?
What excites you about your business?
What is the wildest dream you would like your business to achieve?
What words would you like your clients and customers to describe you?
ArtisticCuriousFun, FriendlyCorporateIndividualisticTraditionalConservativeFun/Playful/CarefreeMinimalistHip, CurrentUrbane - CosmopolitanEstablishedProgressiveTrustworthyCutting EdgeUnderstated EleganceRespectful of OthersResults-DrivenCompassionate + HeartSeriousJoyfulResourcefulAttentiveness to DetailCaringIdea-Oriented, InventiveDown to Earth, BasicSophisticatedBudget-consciousOther:
What type of client do you serve?
List your top 5 competitors + websites.
How soon do you need these services?
Within a month1 - 2 months3 - 6 months6 - 12 monthsNot sure - budget considerations will dictate time factor
Will you require other print or web media once the website is done?
YesBrand Identity Manual: a concise roadmap with how your logo/brand, inc. fonts and color, is usedSignageBrand PackagingPrint Media: business cards, stationeryVehicle GraphicsEmail SignatureSocial Media CampaignWebsite Maintenance: plugin updates, security monitoring, regular backupsSEO (search engine optimization)NoNot at this time but am interested in learning moreOther:
Thank you... you're done! This information provides a solid foundation to build a site that fully positions you in your market.